Why Automation is important and how Marketo is enhancing digital Marketing

Why Automation is important and how Marketo is enhancing digital Marketing?

About the Presenter

Rashi Kaul is a certified Life Coach and Speaker and an HR Professional certified with CMTF, PMAS, CRA, HRCP, SCP, SHRM, CP with an experience of over 10 plus years in managing human assets under her belt.

 

Ramesh comes up with 18+ years of experience in digital marketing and 15+ years in Marketing Automation. He is working as a Lead Marketo Automation Specialist in NVISH. During his experience he has helped clients from both B2B and B2C industries to achieve the Marketing goals on major marketing automation tools like Marketo, HubSpot and Pardot. He has hands on experience in:

  • Building Strategy just as Lead Life cycle, Lead scoring, Persona, complex Nurture programs and Audits, along with end-to-end campaign management.
  • Technical : integration with other platforms and template development
  • Analytic: build custom report for senior management
  • Database: build segmentation and health monitoring

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